How to Get Quality Backlinks

Internet market is a vast platform where zillions of blogs and websites are showcased. Lack of adequate online marketing strategies will push your website behind the crowd. Your content may be of high quality but unless it is not visible to the internet users, it is of no use. You must attract adequate traffic to your blog or website.

The major traffic builders are the search engines. An effective SEO strategy is required to get a higher rank of your website in the search engines. Backlinking is a very important element in SEO. Herewe discuss how to get quality backlinks.

Backlinks: The Concept and Their Importance

Backlinks are the inbound links between two websites. Backlinks play a very important role in SEO techniques. The popularity of a website can be measured from the total number of backlinks it has. The more the count of backlinks, the more popular the website is.

Very few of us check out a specific website to find information. At times, the web honchos visit yahoo, about.com, youtube etc. Most of us search for information on search engines such as Google. It is very easy as you only have to type the keywords and the search engine will display results related to that. Mostly, the users click on the top few results to get the information. That is why, a higher ranking is required for your keyword so that your website can appear in the top results and become visible to the users.

Google considers backlinking as one of the major factors to rank a page. In Google’s PageRank system, a link from one page to another is interpreted as one vote. The more the number of votes, the higher is the PageRank. Also, Google bots such as crawlers, spiders etc give more weightage to the links from websites which have a dominance in a given segment. These bots also consider Anchor text of these links while giving Page rankings.

Therefore, backlinks are very important while implementing SEO strategies.

Get Quality Backlinks

Is your online marketing technique ineffective? Are you not getting enough traffic? There is a solution for this problem. The users can find your website easily. You only need to get quality backlinks.

It is very easy to get quality backlinks to your website or blog. This will increase your rank on the search engine results pages. However, certain factors should be considered before you try to get quality backlinks.

Check Out the Functionality of The Internet

If you interact with more websites and people, search engines such as aol, yahoo and google will notice you more.

Interaction with websites is very crucial. You must select the websites for interaction very carefully so as to get quality backlinks. Do not interact with irrelevant sites as it will decrease the quality of the backlinks and eventually a lower rank on search engines.

But how will you figure out which links are quality backlinks?

Search for websites that have a higher page rank (PR4+ recommended). Interact with these sites to get invaluable backlinks.

Where Can You Get Quality Backlinks From?

Following are the places from where you can get quality backlinks

Forum Postings 

Web forums are used to create forum posts. Here you can place the links in signature or the message. For example, you have an auto blog and you want to promote it. Register yourself on the most popular forums such as xbhp.com. Use your signature for posting. This will give  backlinks to your blog. Write quality content and post regularly to make yourself more visible.

Directory Submissions

Content-rich articles are accepted by some websites with backlinks to their sites. Links are searched by crawlers and Google bots on such directories because these are high PR and high authority sites.

Quality articles should be submitted on these sites regularly. This process is beneficial for you as well as the directories. If you get backlinks, the directories get free articles. Few popular directories are Go Articles, Buzzle, Article Dashboard and Ezine articles.

Blog Comments 

Links are posted on the blogs of other users in the form of comments. The link can be placed through a signature or place it directly.

Social Bookmarking

You can use social bookmarking to organize, search, manage and store bookmarks. You cannot share the resources but only bookmarks. ‘delicious’ and ‘stumbleupon’ are websites which can be used for this process.

High PR (PageRank) link

Text links can be generated from the websites which have high page ranks. The bots give a higher ranking to these links. Therefore, these can help you in getting quality backlinks. This eventually results in a higher rank on search engine results page.

Article Marketing

In article marketing, short articles are written by businesses relevant to their industry. Such articles are distributed and published. The contact information and references for the business of the author are included in each article. Article marketing is effective when quality content and links are integrated.

Video Uploads

Good quality videos can be uploaded on various video directories such as dailymotion, vimeo, metacafe, youtube etc. Your link can be posted in the video description to attract more traffic.

How To Ensure Quality of Your Links?

Follow the below-mentioned methods to ensure quality of the links:

One way Backlinks 

One way Backlinks means getting links from a specific website but not linking back to it.

‘No follow’

Links can have a ‘no follow’ tag attached with them. In case your link has such a tag, it will not be followed by Google bots. But human traffic will follow it. So it will not give you any benefit to get a top rank in search engines.

In contextual 

These links have the entire article content around them. This makes Article marketing an excellent tool.