The team handling Facebook strategy should be given huge kudos – They have crossed 1 Million Facebook likes for their Facebook Page. In the process they also become the first Indian brand to reach this milestone [Top Indian Brands on Social Media].
Yes, they had a hugely popular brand of Zoozoos to start with, but that is not the only reason why Zoozoos has reached this milestone. Once look at their Facebook page and you will know that the people behind the scenes are very active and respond to their fans on regular basis. Not only that, they have kept the community active by constantly coming up with New Contests.
Although, memories of common people is short when it comes to brands like Zoozoo’s, they have done an admirable job of ensuring that people are reminded of ZooZoos brand though various channels. Online as well as offline.
It all started with their ads, but they have capitalized on the brand which was build – I am sure Vodafone would not have imagined that ZooZoo’s would be so big and so popular.
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