Facebook is changing the world around us – It has now become much more than just a social network – It has become a gaming hub, a marketing platform, a event organizer, an ecommerce shop and hundreds of others things that we do in our daily lives!
Now, we can add one more unique thing to this long list – Facebook can now act as your Kirana shop as well! A new online store called Aaramshop has bought groceries on your favourite Social Network Facebook!
They do have a regular online store where you can buy stuff like any other ecommerce site, however, they also gone ahead and put their grocery listings on Facebook.
But, it stops there – I was actually quite excited when I came to know about it, but at this point their Facebook integration is limited to showing listing of products only.
What I really hoped to see was a deeper Facebook integration. Currently, if you click on the listings, it takes you to their main website and you can browse other products and make purchases there.
It would have been great if Aaramshop could have added their entire listing to Facebook, and also, allowed users to share, recommend & rate their products. That would have made it really viral.
I am sure going forward Aaramshop may have plans to do a deeper integration. The good part though is, you can register / signin via Facebook on aaramshop website and buy your products. I did not go through the entire process, but I do see that Aaramshop has taken efforts to make the website more social than others and Facebook acts as the main authentication platform for them.
These are signs of what we should expect in near future, where most of our online buying will have social (aka Facebook) component to it.
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